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consumers expect experiences tailored specifically to their needs, preferences, and behaviors. Generic, one-size-fits-all approaches no longer suffice in a world where personalization has evolved from a luxury to a necessity. As we navigate through 2025, artificial intelligence has revolutionized how businesses deliver personalized experiences at scale, creating deeper customer connections

generative AI has emerged as a transformative force, reshaping how brands connect with their audiences, create content, and optimize campaigns. As we navigate through 2025, the integration of generative AI into marketing strategies has moved from experimental to essential, with companies of all sizes leveraging these powerful tools to gain